Our Categories
Qualitative Research
Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. A systematic observation concludes that the number of men visiting this store are more. One good method to determine why women were not visiting the store is to conduct an in-depth interview of potential customers in the category.
Quantitative
Quantitative research is a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative outcome research is mostly conducted in the social sciences using the statistical methods used above to collect quantitative data from the research study. In this research method, researchers and statisticians deploy mathematical frameworks and theories that pertain to the quantity under question.
Online Researchs
Online research is the collection of information from the internet. The traditional pen-and-paper research techniques have taken a backseat and made room for online research. Online survey research is much more impactful than the traditional means, considering the ease of access and cost savings they come with. The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected.
Telephone Surveys
A telephone survey, also known as computer-assisted telephonic interview, is a research method where the researcher surveys respondents over the telephone. Unlike email surveys, researchers conduct data collection by conducting phone interviews and punching the responses themselves. Telephonic surveys are useful in a more casual setup, in cases where respondents may have a direct relationship with the surveying organization. They are also helpful to reach out to respondents whos email ids you don’t have.
Business Research
Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. Business research can be done for anything and everything.
About Us
At the forefront of marketing research, we provide data-driven insights to help businesses navigate market trends.
